Digital Strategy × Artificial Intelligence
William Abbe
I build the systems that make marketing intelligent.
What I Do
Capabilities
AI-Powered Commerce
I architect digital channels that think. From e-commerce platforms serving $100M+ in revenue to AI-powered search and recommendation engines.
Data Infrastructure
I connect the dots between ERPs, warehouses, and dashboards — turning Microsoft Fabric, Supabase, and D365 into a unified intelligence layer.
Autonomous Marketing
I build systems that optimize themselves. AI agents managing ad spend, content generation, and customer journey orchestration.
Technical Leadership
I bridge the gap between the C-suite and the engineering floor. I speak board decks and Python fluently.
By The Numbers
Impact at Scale
$0M+
Digital Revenue Under Management
0
Commerce Platforms Orchestrated
0+
AI Tools Shipped to Production
0
Features Defined for Next-Gen Platform
0%
YoY Digital Growth Target (Achieved)
0-Axis
CNC Machines I Program for Fun
Selected Work
Projects
Tech Stack
What I Build With
Claude API
Primary AI model for tools and agents
Anthropic SDK
TypeScript SDK for Claude integration
Microsoft Fabric
Enterprise data analytics platform
Supabase
Postgres + auth + realtime
Google Analytics 4
Digital analytics & attribution
Google Ads API
Programmatic ad management
D365 F&O
Enterprise ERP system
LangChain
LLM orchestration framework
RAG Pipelines
Retrieval-augmented generation
Prompt Engineering
System prompt design & optimization
Fine-tuning
Custom model training
Next.js
React framework (App Router)
React
Component library
Tailwind CSS
Utility-first CSS
Lovable.dev
AI-powered app builder
React Three Fiber
3D rendering in React
Framer Motion
Animation library
Shopify
E-commerce platform
Magento 2
Enterprise e-commerce
Vercel
Deployment & edge functions
Node.js
Server runtime
REST APIs
API design & integration
Python
Scripting & data processing
FastAPI
Python API framework
Docker
Containerization
FusionAuth
Identity & auth
CNC 5-Axis
Multi-axis machining & programming
LinuxCNC
Open-source CNC controller
G-code/CAM
Toolpath programming
PCB Design
Circuit board layout
BLDC Motors
Brushless motor control
3D Printing
Bambu Lab & FDM
ESP32
Embedded microcontroller
Cycloidal Drives
Precision gearing systems
FPGA
Lattice ECP5 development
Let's Build Something.
Whether it's a board-level strategy, an AI prototype, or just a good conversation — I'm interested.